Year
Oct — Nov. 2025

Project
MVP (0→1)
Personalized Camping Reservation App

RESPONSIBILITY | ROLE

UXUI Design, Visual Design, User Research

TEAM

UXUI Designers

GOAL OF PROJECT

Created a unified search-to-book flow with personalized AI recommendations, reducing booking friction and speeding campsite selection.

WHAT I HAVE DONE

Conducted UX research to identify user needs and key pain points.
Designed end-to-end user flows, wireframes, and high-fidelity UI in Figma.
Developed the product's visual identity, including logo and design concept.
Produced 20–30+ responsive screens across core user journeys.
Presented design solutions supported by research insights.

OVERVIEW

🏕️ All Spots,

No Vibes ?

This Project reimagines a camping app that has stayed too focused on “Fast Booking”
and falls short in supporting personal taste or meaningful discovery.

Our goal is to shift toward a personalized camping platform
that combines taste-based exploration with seamless, real-time availability.

By blending your camping style, past visits, and real-time availability,
we make finding the perfect campsite feel effortless—and a lot more fun.

DESIGN CONCEPT

DESIGN SYSTEM

Designed a UI that brings warm camping experience into the interface.

Color

Typograph

Components

Built with readability and consistency as priorities
Every element serves the user experiences first

Icon Set

Solid, Colored icons command attention;
lightweight line icons balance the visual weight

Graphic Set

Expressive graphic elements convey the lively,
emotive side of camping ㅡmore dynamic than icons

* Icon size (24 | 32 | 36) *Touch area (48) Unit: px

UI DESIGN

Personalized Onboarding

This step captures user preferences
to enable personalized campground recommendations.

STEP 3

STEP 1

Quick Booking

Availability check and payment are completed in one flow.

STEP 1

HOME
Previously visited campsite locations
and booking links are saved.

STEP 2

Adjust detailed options and check the weather in the same page.

Improved readability

Key information at a glance, secondary details below.

Color and saturation define
hierarchy and highlight availability.

Find campsites tailored to you through filtering.

Discover campsites based on personal preferences, not just conditions.

with closed sites optionally accessible to reduce search time and increase booking success.

Edge Case — Payment

potential payment process edge cases

Happy Path

DESK RESEARCH

CAMPING MARKET RESEARCH

Camping has become a family-oriented leisure activity largely driven by middle-aged users.

TREND RESEARCH

Campers are turning more to social media and blogs, while reliance on portals and personal contacts is declining.

Users rely on portals and communities for trustworthy information, use social media for inspiration,
and turn to booking platforms only when finalizing reservations.